DoctoriumGP

Supplier Estate

Private working document

Ankorstore · Sample & Affiliate Outreach

The supplier estate, segmented for outreach.

Every brand on Ankorstore across Food & Drink, Health & Wellness and Clothing, harvested and sorted into the clusters we can actually pitch: a no-cost sample in exchange for recipe content, a newsletter feature, ad creative and a possible book, plus a tracked affiliate link.

Priority shortlists

Artisan makers only. Broad-catalogue resellers (six or more categories) are held back in the master CSV as weaker sample partners. Shelf-stable food is listed first: it survives the post and holds up on camera. Tap any brand to open it on Ankorstore.

Outreach emails

One tailored opener per supplier cluster, then a shared three-step follow-up. Under 150 words each, UK English, signed as Managing Director. Fill every [bracket] with a real figure before sending.

Shared follow-up sequence

The offer, from their side

What a supplier actually gains. Lead with this, not with what we want.

  • Warm, qualified reach. Women 40+ making deliberate choices about food and wellbeing. High intent, not vanity numbers.
  • Real content, made for free. We photograph, cook with and write up the product properly. They can repost everything.
  • Tracked sales, not a favour. An affiliate link or unique code means they see exactly what the feature returns.
  • Low commitment. One sample, one honest feature. If it performs we scale into something paid or ongoing.
  • A place in the book. A planned recipe book gives a second life to anything that lands well.
Guardrail: supplements and skincare are framed as an honest audience feature, never a clinical endorsement from Dr Gemma Lewis. Keep health claims off our copy.

Method & caveats

How this list was built and what it does and does not contain.

  • 5,017 unique brands harvested from Ankorstore across all Food & Drink and Health & Wellness sub-categories, plus Clothing apparel, accessories and footwear.
  • Men's apparel, activewear and some grooming were sampled at page one only: they proved to be the same brands already captured under the women's and superset categories, so nothing real is missing.
  • Country is not yet captured. The harvest ran across all countries, so "local honey" style UK filtering still needs a pass. Ankorstore's own Brand-location filter (United Kingdom) does this in the browser.
  • Segments are keyword-derived from brand names, so a maker can miss a tag. The master CSV holds the full sub-category tags for anything the shortlists don't surface.
  • Files: data/ankorstore_master.csv (all 5,017), shortlists/PRIORITY-SHORTLISTS.md, OUTREACH-EMAILS.md.